Vero had two separate products but wanted to repackage as one, and came to Fletch to help with the re-positioning effort. We helped them narrow down on the key use case of the product and craft the resulting value propositions.
Vague, generic, unclear hero message
No clear description of what you do with the product
No clear description of the problems addressed by Vero
Before
Leads with the key use case Vero addresses
Explains exactly how the product works and what you do with it
Details the exact problems solved by the product
After
Vague, generic, unclear hero message
No clear description of what you do with the product
No clear description of the problems addressed by Vero
Before
Leads with the key use case Vero addresses
Explains exactly how the product works and what you do with it
Details the exact problems solved by the product
After
