Slim was pivoting from being a developer-focused tool to an enterprise collaboration platform for software supply chain security. They came Fletch for help with repositioning along with sharpening their messaging around new value propositions.
Vision-centric messaging, rather than product/use case-centric
Language was jargon-heavy, which made the messaging unclear
Extremely text-heavy, hard to scan
Before
Clearly explains who the product is for, along with how & why someone would use it
Explains the key problems being solved by the product
Prioritizes the key information, making it easy to scan
After
Vision-centric messaging, rather than product/use case-centric
Language was jargon-heavy, which made the messaging unclear
Extremely text-heavy, hard to scan
Before
Clearly explains who the product is for, along with how & why someone would use it
Explains the key problems being solved by the product
Prioritizes the key information, making it easy to scan
After
