TestBox hired Fletch to help sharpen their approach to two distinct markets, in order to make their product easier to understand.
Abstract explanation of the product use case
Trying to target two audience at the same time
Unclear what problem it solves
Before
Explains exactly what you'd use the product to do
Prioritizes their most lucrative audience
Highlights exactly what's wrong with the current way of demoing
After
Abstract explanation of the product use case
Trying to target two audience at the same time
Unclear what problem it solves
Before
Explains exactly what you'd use the product to do
Prioritizes their most lucrative audience
Highlights exactly what's wrong with the current way of demoing
After
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