UserEvidence came to Fletch looking for guidance on ways to clearly explain what their product does and how it's differentiated from simple "social proof" tools. We helped them to focus in on the key use case of collecting customer stories, and lead with a value prop centered on collecting stories at scale (rather than asking customers one by one.)
Mark Huber
VP Marketing @ UserEvidence
leads with a vague outcome
broader problem statement
leaves people wondering "but what does the product actually do?"
department-agnostic message
Before
leads with most important use case
highlights a much sharper pain point
demonstrates exactly how the product solves the problem
leading with most important department (marketing)
After
leads with a vague outcome
broader problem statement
leaves people wondering "but what does the product actually do?"
department-agnostic message
Before
leads with most important use case
highlights a much sharper pain point
demonstrates exactly how the product solves the problem
leading with most important department (marketing)
After
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