TrueClicks came to Fletch because they struggled to clearly convey their unique positioning — a problem complicated by their product serving distinct audiences with conflicting value propositions. We helped them to focus their messaging on the more important audience of the two, and carve out a differentiated positioning for them.
bifurcated messaging across two divergent segments
lacks an anchoring use case
product explanation could be clearer
Before
focused on most important segment
anchored on a key use case
explains the product in clearer terms
After
.png)
bifurcated messaging across two divergent segments
lacks an anchoring use case
product explanation could be clearer
Before
focused on most important segment
anchored on a key use case
explains the product in clearer terms
After
.svg)