TrueClicks came to Fletch because they struggled to clearly convey their unique positioning — a problem complicated by their product serving distinct audiences with conflicting value propositions. We helped them to focus their messaging on the more important audience of the two, and carve out a differentiated positioning for them.
bifurcated messaging across two divergent segments
lacks an anchoring use case
product explanation could be clearer
Before
focused on most important segment
anchored on a key use case
explains the product in clearer terms
After
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bifurcated messaging across two divergent segments
lacks an anchoring use case
product explanation could be clearer
Before
focused on most important segment
anchored on a key use case
explains the product in clearer terms
After
