Voltaiq was looking to Fletch to help them clarify their positioning and messaging, especially around their target manufacturing customer segment, as they worked to cross the chasm from their initial broad vision.
Jessica Stonish
Senior Director of Marketing, Voltaiq
covers a broad swatch of segments and use cases
mostly outcome-focused (without explaining the "how")
Before
narrows the focus to manufacturing use cases (their ICP)
explains exactly how you would use the product (and why)
After
covers a broad swatch of segments and use cases
mostly outcome-focused (without explaining the "how")
Before
narrows the focus to manufacturing use cases (their ICP)
explains exactly how you would use the product (and why)
After
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