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Comeet: Before and after

The main problem Comeet solves is getting hiring managers excited to use their ATS platform, unlike competitors. Comeet enables customized, flexible workflows to support complex recruiting processes. We helped Comeet use a competitive positioning approach to explain its value: by positioning against legacy ATS platforms.
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"If you truly want to bring clarity and structure to your messaging that will have an actual impact on customer acquisition, you need someone like Anthony who will ask the right questions and appropriately challenge what you think you know about your product and customers. Not only will you walk away with better copy, but you'll also develop an internal framework through which you perform all positioning work moving forward."

"If you truly want to bring clarity and structure to your messaging that will have an actual impact on customer acquisition, you need someone like Anthony who will ask the right questions and appropriately challenge what you think you know about your product and customers. Not only will you walk away with better copy, but you'll also develop an internal framework through which you perform all positioning work moving forward."

Josh Tolan

Founder & CEO, Spark Hire

Side-by-side
Both
Before
After
Undifferentiated positioning (messaging could apply to any ATS)
No indication of the problems solved by the platform
Generic "all-in-one" narrative

Before

Leads with the key differentiation (focus on hiring managers)
Explains the unique problems solved by Comeet
Opinionated, strong POV throughout the narrative

After

Undifferentiated positioning (messaging could apply to any ATS)
No indication of the problems solved by the platform
Generic "all-in-one" narrative

Before

Leads with the key differentiation (focus on hiring managers)
Explains the unique problems solved by Comeet
Opinionated, strong POV throughout the narrative

After

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