Atolio: Before and after

Atolio: After Fletch

Atolio was looking for help sharpening their positioning. Fletch helped them narrow their focus to enterprise search, differentiating against other vendors that don't allow enterprises to keep their data on premise.

"We wanted to work with Fletch because clarity is extra-important in a space where the AI landscape is changing every day. We couldn't be happier with how everything came together, and so many of the VCs and founders we showed the site to asked who built it, so they'll know where to go next time!"

"We wanted to work with Fletch because clarity is extra-important in a space where the AI landscape is changing every day. We couldn't be happier with how everything came together, and so many of the VCs and founders we showed the site to asked who built it, so they'll know where to go next time!"

David Lanstein

Co-founder and CEO, Atolio

Lacks a clear product category
Fuzzy problem statements
Lacks a clear explanation of how it works

Before

Positions firmly as "enterprise search"
Sharpened problem
Explains exactly what someone can do with the product

After

Lacks a clear product category
Fuzzy problem statements
Lacks a clear explanation of how it works

Before

Positions firmly as "enterprise search"
Sharpened problem
Explains exactly what someone can do with the product

After