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CommandBar: Before and after

CommandBar: After Fletch

CommandBar came to Fletch for help positioning their "Nudges" product. We helped them to position within the digital adoption space while highlighting their key differentiation within the category.
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"Anthony and his team pulled the right concepts out of us with super high velocity sessions, then molded them into a page structure and sentences that got the message across with pith and our brand voice."

"Anthony and his team pulled the right concepts out of us with super high velocity sessions, then molded them into a page structure and sentences that got the message across with pith and our brand voice."

James Evans

Founder & CEO, CommandBar

Side-by-side
Both
Before
After
covers a variety of use cases (without an anchoring element)
differentiation is not specified
lacks a strong POV

Before

anchors the use cases to the product category "digital adoption tools"
differentiation is targeted and explicit
takes a highly opinionated stance

After

covers a variety of use cases (without an anchoring element)
differentiation is not specified
lacks a strong POV

Before

anchors the use cases to the product category "digital adoption tools"
differentiation is targeted and explicit
takes a highly opinionated stance

After

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