Kolleno is an accounts receivable automation platform that centralizes and automates all AR processes, helping the Office of the CFO manage any invoice volume with multiple AI solutions. They came to Fletch looking for help with landing page copy that would resonate with their website visitors and increase their conversions.
Dimitri Raziev
CEO & Founder, Kolleno
more generic, outcome-centric language
doesn't talk about what problem Kolleno solves
does not differentiate against a competitive alternative
broader collection of use cases (that increases friction for the visitor)
Before
focused more on capabilities (that make outcomes more believable)
dedicated problem section to let visitors know they're in the right place
positioned against managing with multiple different tools)
leads with primary use case (that appeals to their ICP)
After
more generic, outcome-centric language
doesn't talk about what problem Kolleno solves
does not differentiate against a competitive alternative
broader collection of use cases (that increases friction for the visitor)
Before
focused more on capabilities (that make outcomes more believable)
dedicated problem section to let visitors know they're in the right place
positioned against managing with multiple different tools)
leads with primary use case (that appeals to their ICP)
After
