Mo had been leading with a visionary message that won over investors — but alienated customers. They came to Fletch to help make their value proposition crystal clear to prospects.
Unclear, visionary messaging
Doesn't detail the key use cases
Doesn't actually explain how the product works
Before
Leads with a strong POV/narrative in the hero
Explains exactly who, how, and when someone would use Mo
Clearly lists the pain points experienced by prospects
After
Unclear, visionary messaging
Doesn't detail the key use cases
Doesn't actually explain how the product works
Before
Leads with a strong POV/narrative in the hero
Explains exactly who, how, and when someone would use Mo
Clearly lists the pain points experienced by prospects
After
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