Lemlist reached out to Fletch after months of following Anthony and Rob’s LinkedIn posts. They were seeking expert guidance to craft a clear homepage that aligned with their positioning and could create an 'Aha!' moment for their target audience.
Roxana Irimia
Head of Marketing, Lemlist
Broad, vague positioning
No mention of the problems the platform solves
Feature-heavy
Before
Positioned on "deliverability" (key differentiator)
Highlights key use cases
Details the problem being solved
After
Broad, vague positioning
No mention of the problems the platform solves
Feature-heavy
Before
Positioned on "deliverability" (key differentiator)
Highlights key use cases
Details the problem being solved
After
