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darwinbox: Before and after
darwinbox came to Fletch to develop a positioning and messaging approach to the US Market, recognizing that they could not re-use the existing messaging that has been working in India.
HR TechOperations TechKnowledge Management
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HCM Platform
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raised $72M
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Targets an immature part of the market
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There is no argument of why they are better than the alternatives
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Targets a mature HCM audience in the US
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Highlights specific points of differentiation vs. legacy systems
Before
After
