darwinbox came to Fletch to develop a positioning and messaging approach to the US Market, recognizing that they could not re-use the existing messaging that has been working in India.
Targets an immature part of the market
There is no argument of why they are better than the alternatives
Before
Targets a mature HCM audience in the US
Highlights specific points of differentiation vs. legacy systems
After
Targets an immature part of the market
There is no argument of why they are better than the alternatives
Before
Targets a mature HCM audience in the US
Highlights specific points of differentiation vs. legacy systems
After
