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The Reeder: Before and after

The Reeder: After Fletch

Devin recently launched his consulting business but was having trouble explaining his services to prospective clients. Fletch helped Devin sort through the potential approaches to message his service, to highlight his most differentiated "feature", his past experience at Clari and Gong.
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"​Robert Kaminski was a helpful thought partner. He asked questions, went deep, and didn’t let me off the hook. It was some of the most valuable critical thinking I did as a marketer last year."

"​Robert Kaminski was a helpful thought partner. He asked questions, went deep, and didn’t let me off the hook. It was some of the most valuable critical thinking I did as a marketer last year."

Devin Reed

Founder, The Reeder

Side-by-side
Both
Before
After
Unclear differentiation (why work with Devin?)
Trying to positioning multiple products
Doesn't tell you how the process works

Before

Extremely clear differentiation (proven strategies at Clari & Gong)
One clear offer, supported by other resources
Clear explanation of what it looks like to work with Devin

After

Unclear differentiation (why work with Devin?)
Trying to positioning multiple products
Doesn't tell you how the process works

Before

Extremely clear differentiation (proven strategies at Clari & Gong)
One clear offer, supported by other resources
Clear explanation of what it looks like to work with Devin

After

Other Before/After examples

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