Fletch PMM
Best Practices

Browse all of our LinkedIn Posts related to product marketing, go-to-market strategy, website messaging, etc.

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11 Common Homepage Mistakes
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11 Common Homepage Mistakes

Determining Your Product Category
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Determining Your Product Category

Headline Webpage Audit
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Headline Webpage Audit

The “Micro-Message” Game Behind Horizontal Marketing
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The “Micro-Message” Game Behind Horizontal Marketing

Micro-Messaging Template
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Micro-Messaging Template

Creating A Powerful Product Message
Fletch

Creating A Powerful Product Message

The Challenges of being “All-In-One”
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The Challenges of being “All-In-One”

Comparing PLG Homepage variations
Fletch

Comparing PLG Homepage variations

Minimum Viable Positioning Archetype
Fletch

Minimum Viable Positioning Archetype

PLG Acquisition Messaging
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PLG Acquisition Messaging

Evaluating Positioning Anchors
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Evaluating Positioning Anchors

How Clear is your Startup’s Positioning
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How Clear is your Startup’s Positioning

Avoid Combining Capabilities
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Avoid Combining Capabilities

5 Narrative Structures for B2B Messaging
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5 Narrative Structures for B2B Messaging

Approaching PLG Messaging
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Approaching PLG Messaging

Using Positioning As A Differentiator
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Using Positioning As A Differentiator

The “X For Y” Hero Template
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The “X For Y” Hero Template

Market Positioning vs. Segment Positioning
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Market Positioning vs. Segment Positioning

Unique Messages Needed for a GTM Plan
Fletch

Unique Messages Needed for a GTM Plan

The Fletch PMM Process of Creating a Homepage Message
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The Fletch PMM Process of Creating a Homepage Message

Startup Positioning Template
Fletch

Startup Positioning Template

The Cross-Functional Nature of PMM
Fletch

The Cross-Functional Nature of PMM

4 Levels of Problems
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4 Levels of Problems

How to Use Value Proposition to Hone Your ICP
Fletch

How to Use Value Proposition to Hone Your ICP

Homepage Messaging Variations
Fletch

Homepage Messaging Variations

Definition: “Capability”
Fletch

Definition: “Capability”

Four Homepage Templates
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Four Homepage Templates

4 Questions to Prioritize A Market Segment
Fletch

4 Questions to Prioritize A Market Segment

How to Avoid Blending In
Fletch

How to Avoid Blending In

B2B Startup First-Call Deck
Fletch

B2B Startup First-Call Deck

Positioning Your Startup to Standout
Fletch

Positioning Your Startup to Standout

Building A Feature Section On Your Website
Fletch

Building A Feature Section On Your Website

Crafting B2B Messages That Resonate
Fletch

Crafting B2B Messages That Resonate

Demand Gen vs. Demand Capture
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Demand Gen vs. Demand Capture

3 Stages of Growth for Horizontal Companies
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3 Stages of Growth for Horizontal Companies

Auditing Website Hero Messages
Fletch

Auditing Website Hero Messages

Periodic Table of Messaging Elements
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Periodic Table of Messaging Elements

Value Proposition Builder
Fletch

Value Proposition Builder

What is a Value Proposition?
Fletch

What is a Value Proposition?

How Can Startups Compete In A Crowded Market?
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How Can Startups Compete In A Crowded Market?

How To Do B2B Content Marketing On LinkedIn
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How To Do B2B Content Marketing On LinkedIn

How Long Does it Take to Actually get a Marketing Motion to Work?
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How Long Does it Take to Actually get a Marketing Motion to Work?

The 4 Most Common Homepage Mistakes
Fletch

The 4 Most Common Homepage Mistakes

Five Layers of Messaging Template
Fletch

Five Layers of Messaging Template

Levels of Specificity of Startup Positioning
Fletch

Levels of Specificity of Startup Positioning

Minimum Viable Positioning: 4 Common Pairs
Fletch

Minimum Viable Positioning: 4 Common Pairs

Internal vs. External Virality
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Internal vs. External Virality

Messaging House Template
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Messaging House Template

Messaging House Template
Fletch

Messaging House Template

Messaging Against Competitive Alternatives
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Messaging Against Competitive Alternatives

What is “Value”?
Fletch

What is “Value”?

Changing Product Category Based On Your Audience
Fletch

Changing Product Category Based On Your Audience

How to Leverage Use Case as a Differentiator
Fletch

How to Leverage Use Case as a Differentiator

3 Phases of Differentiation
Fletch

3 Phases of Differentiation

How Positioning Can Save Your Product
Fletch

How Positioning Can Save Your Product

Product Marketing Canvas
Fletch

Product Marketing Canvas

How to Sequence GTM to Reach Your TAM
Fletch

How to Sequence GTM to Reach Your TAM

Capability-Market-Fit
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Capability-Market-Fit

When Should Startups Build a Second Product?
Fletch

When Should Startups Build a Second Product?

Your Homepage is Just One Step in your Customer Journey
Fletch

Your Homepage is Just One Step in your Customer Journey

4 Stages to Creating a Webpage
Fletch

4 Stages to Creating a Webpage

Eight Founder Journeys to Product-Market-Fit
Fletch

Eight Founder Journeys to Product-Market-Fit

Fletch’s Positioning & Messaging Process
Fletch

Fletch’s Positioning & Messaging Process

Horizontal Products vs. Multiple Products
Fletch

Horizontal Products vs. Multiple Products

9 Fundamental PMM Principles
Fletch

9 Fundamental PMM Principles

Awareness Cycle vs. Awareness Velocity
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Awareness Cycle vs. Awareness Velocity

How To Pick The Right B2B Marketing Assets
Fletch

How To Pick The Right B2B Marketing Assets

Differentiation between VCs
Fletch

Differentiation between VCs

How to Uncover your Minimum Viable Positioning
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How to Uncover your Minimum Viable Positioning

3 Types of Benefit Messages
Fletch

3 Types of Benefit Messages

How to use Minimum Viable Positioning
Fletch

How to use Minimum Viable Positioning

Sell Your Features - Not Your Benefits
Fletch

Sell Your Features - Not Your Benefits

The Danger in Creating A New Product Category
Fletch

The Danger in Creating A New Product Category

How to Craft Better Demand Messages for your B2B Product
Fletch

How to Craft Better Demand Messages for your B2B Product

Delivering Your Core Messaging With Limited Copy
Fletch

Delivering Your Core Messaging With Limited Copy

Don’t Rebrand, Achieve Product-Market-Fit
Fletch

Don’t Rebrand, Achieve Product-Market-Fit

Base Problems on “Struggling Moments”
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Base Problems on “Struggling Moments”

VC Messaging ≠ Market Messaging
Fletch

VC Messaging ≠ Market Messaging

Content vs Concept Repurposing
Fletch

Content vs Concept Repurposing

Horizontal Products Require Multiple Go-To-Market Plans
Fletch

Horizontal Products Require Multiple Go-To-Market Plans

Differentiation 101
Fletch

Differentiation 101

5 Biggest Struggles Founders Make Explaining Their Product
Fletch

5 Biggest Struggles Founders Make Explaining Their Product

2 Unmistakeable Undifferentiated Phrases In Your Messaging
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2 Unmistakeable Undifferentiated Phrases In Your Messaging

Crafting PLG Messages
Fletch

Crafting PLG Messages

Glossary of Product Marketing Terminology
Fletch

Glossary of Product Marketing Terminology

Using Product Categories to Stand Out in a Mature Crowd
Fletch

Using Product Categories to Stand Out in a Mature Crowd

Product Messaging Approaches for Startups
Fletch

Product Messaging Approaches for Startups

Go-to-Market Channels for Horizontal & Vertical Startups
Fletch

Go-to-Market Channels for Horizontal & Vertical Startups

How To Craft Value Props When Creating A New Category
Fletch

How To Craft Value Props When Creating A New Category

Using Product Category Modifiers to Stand Out in a Mature Category
Fletch

Using Product Category Modifiers to Stand Out in a Mature Category

Visualizing a Value Proposition
Fletch

Visualizing a Value Proposition

How to Iterate with Your Positioning
Fletch

How to Iterate with Your Positioning

What is Problem Messaging
Fletch

What is Problem Messaging

Messaging Vs. Copywriting
Fletch

Messaging Vs. Copywriting

Does your Product Strategy Strengthen or Weaken your Positioning
Fletch

Does your Product Strategy Strengthen or Weaken your Positioning

B2B Buyers are Becoming more like B2C Buyers
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B2B Buyers are Becoming more like B2C Buyers

Fletch’s Messaging House for Value Propositions
Fletch

Fletch’s Messaging House for Value Propositions

4 Segmentation Mistakes to Avoid
Fletch

4 Segmentation Mistakes to Avoid

Startup GTM Messaging Guide
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Startup GTM Messaging Guide

How to Approach B2B ROI Messaging
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How to Approach B2B ROI Messaging

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